It’s undeniable that intuition plays a big role in decision making. Subconscious mental processes that bubble up in the mind as emotion creates awareness of a feeling. That feeling plays a part in decision making. How important is it? “It” depends upon the action to be taken. “It” depends upon the awareness of context in which the “It” is surrounded (including the “It” of the “Id”). The problem is results (or facts) are often counter-intuitive. Example: not looking both ways before you cross the street! The problem with going with the gut is reality is often COUNTER INTUITIVE. Example: The car came from the direct you did not see. Clearly, the correct path was counter-intuitive. Life, money and more time wasted could have been saved by taking a moment to look both ways, before crossing a street.